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Garland, TX - January 27, 2010
CE labs establishes Dedicated Digital Signage Content Creation Division
• Underlines importance of content creation in the digital signage industry
• Recognizes digital signage is a completely different medium from TV, print and the web, and therefore requires specially-made content
Garland, Texas, Jan. 27, 2010 -- CE labs, a top manufacturer of pro-grade audio and video products and digital signage systems, announced today the establishment of a dedicated digital signage content creation division called The Weird Box, signaling the importance that content creation is having on the development of the digital signage industry.
Eric McCready, Vice President of Sales, said "Digital signage can be a dynamic and inspiring place for designers with its diverse mix of styles, approaches and applications. This new studio will help us further develop our understanding of this vibrant industry and to work more closely with extremely talented designers. Reflecting CE labs’ status as one of the hottest companies for digital signage right now I expect this cutting-edge studio to influence not only our thinking on new design trends and ideas for our hardware, but also for many digital signage system applications."
Using the latest video and motion graphics software, The Weird Box will have a range of content creation packages and themes including repurposing of print collateral into rich, animated digital content, custom branded digital signage templates and playlist management services. Run by a compact, committed team of designers working with established CE labs engineers, it will also be a key component for CE labs' digital signage systems.
Creative Director, Tony Smith said, "CE labs’ investment in this innovative design studio reflects the importance of digital signage content creation and the role it plays in a successful digital signage campaign. This studio gives talented designers the opportunity to work with a new industry that is still discovering itself. The digital signage industry is growing at an accelerated pace and will be a huge opportunity for designers to set this medium apart from broadcast, print and web. "
The Weird Box studio is part of CE labs’ ongoing investment in digital signage. In late 2009, CE labs forged a partnership with Reflect Systems, Inc announcing media appliance support for digital signage and out-of-home media networks. CE labs has grown to become a complete digital signage turn-key solution offering high definition digital media players, content management software, and now, dedicated digital signage content creation.
The Weird Box is available now for dedicated digital signage content creation services. Visit www.theweirdbox.com for more information.
About CE labs®/Cable Electronics, Inc.:
CE labs®/Cable Electronics, Inc. is one of the top manufacturers of high performance audio and video products. With over 20 years of experience, CE labs has become an innovator in customized electronics manufacturing specializing in engineering, research and development of state-of-the-art technology for the audio/video signal distribution management field and complete digital signage systems. CE labs manufactures a full line of professional grade A/V distribution amplifiers, matrix switchers, digital media players and digital signage products.
For more information, visit www.celabs.net.
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Media Enquiries:
Tony Smith
Tel. 1.800.767.6189
E-mail:
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www.celabs.net
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