COSTS:In Digital Signage | | | New costs to be taken into account when establishing a digital signage network: - Initial purchase of screens and electronic infrastructure
- Upkeep and devaluation of screens and infrastructure (completing TCO)
- Content creations (generally outsourced)
- Content management (may be outsourced)devaluation of screens and infrastructure (completing TCO)
- Content creations (generally outsourced)
- Content management (may be outsourced)
The industry is still primarily "a la carte" when it comes to digital signage networks. This leaves many important decisions up to you. Assuming you are not a digital signage network expert, this is where it can get tricky. There are many options each step of the way, all with a price tag attached. Some common pitfalls to avoid and helpful tips are listed below. Be a Smart Shopper Screens & Electronic Infrastructure
You may be tempted to cut costs here. Who wouldn't be enticed by retail superstores low prices on flat screen televisions? Unfortunately these consumer grade televisions cannot handle the demands of digital signage. It is important to invest in a commercial grade screen that's built for continuous play and provides the necessary input/outputs and features required. Cables are no different. Commercial grade quality is a necessity to achieve the highest quality image. Upkeep of screens & infrastructure
Protect your investment by maintaining your screens and infrastructure. Regularly scheduled maintenance is important. Hang on to the original paperwork & receipts. You never know when the manufacturers warranty may come in handy or you will need to order additional parts or services.
Content Creation
What will play on your display is critical to the success of your digital signage campaign. You may be tempted to create your content in-house but this is not recommended. Unless you have a graphic designer on staff, outsourcing is your best option for quality content creation.
Content Management
The success of your digital signage campaign also depends on the relevance of your content. For increased success of your campaign, messages should be customized to reach specific audiences at specific times of day. This requires a content manager; someone who schedules your content. This can be a full time job which is why companies may prefer to outsource it. CE labs offers content management software that is simple to use and easily integrated into companies of all shapes and sizes. Simple Solution
If you are feeling overwhelmed by the "a la carte" model, you can always choose a packaged option where everything you need is included. We recently debuted the CE labs® "Digital Signage Simple Set" in response to the demand for a turnkey digital signage solution. Our Simple Set includes a high definition display, media player and content creation. As a 20 year veteran in the cable electronics business, we offer the highest quality commercial grade cables and electronic infrastructure. We are truly a one stop shop. Let us provide you a customized digital signage Simple Set to meet your unique needs. Call us today for a complimentary estimate at 800.767.6189. We look forward to hearing from you. |
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